BAGAZU: April 2008

At Disney, a Comeback for Hand-Drawn Animation

By REUTERS
Published: February 9, 2007

LOS ANGELES, Feb. 8 (Reuters) — Hand-drawn animation, out of fashion in the computer age, experienced a rescue worthy of a fairy tale on Thursday, when Walt Disney animators announced they would bring the art form back to the big screen.

“We will be bringing back hand-drawn films,” said Edwin Catmull, the president of Pixar and Disney Feature Animation.

Animators refer to hand-drawn animation as “two dimensional,” as opposed to computer-generated animation, referred to as 3D. Pixar, which created “Toy Story” and other computer animation hits, was acquired by the Walt Disney Company last year.

Speculation has swirled since then over whether Mr. Catmull and John Lasseter, the chief creative officer, who took control of the ailing Disney animation facility, would reestablish the art form that made Disney the world’s pre-eminenent animator.

All of Disney’s feature animation films in production at the time of the Pixar deal were computer-animated.

“Now that’s we’re a year into it, people want to know how it’s going,” Mr. Catmull told analysts at a Disney conference monitored by Webcast. He said Disney would do both computer animation and hand-drawn animation.

Mr. Lasseter spent several years as a Disney animator, but left over creative differences to form Pixar, where he was considered the main creative force.

He revered Walt Disney, who with a group of legendary animators known as the Nine Old Men, made such hand-drawn classics as “Cinderella” and “Snow White and the Seven Dwarfs.” When Disney bought Pixar to try to revive its flagging animation program, Mr. Catmull and Mr. Lasseter took charge of both studios, which are run separately.

At least 300 Disney animation staff members were laid off or reassigned in the months after the leadership change.

Mr. Catmull and Mr. Lasseter gave the first descriptions on Thursday on how they reshaped story lines of Disney films already in production, canceled others and restructured how the Disney artists work.

“Pixar is still Pixar — nobody left,” Mr. Catmull said. “At Disney, you have these remarkable artists there. ...they were not kneaded together in the right way. At the heart of it there has to be a director and the director has to have a vision.”

Mr. Catmull said there were no plans to merge the studios or to limit them to a certain type of animation. “We always believed that quality is the best business plan,” he said.

http://www.nytimes.com/2007/02/09/business/media/09disneys.html